As an art director, I collaborated with Speedo and House of Holland to create a digital-first campaign for their fashion-forward swimwear collection, which incorporated the playful aesthetic of the House of Holland brand. My objective was to produce a comprehensive asset pack that would generate buzz in the swimwear market.
Collaborating closely with both teams, I created digitally-focused campaign that would generate excitement and reconnect with the lifestyle consumer, while also launching a new channel, Speedo.Life, specifically designed for regular and casual swimmers.
Project completed at Pentland
Collaborating closely with both teams, I created digitally-focused campaign that would generate excitement and reconnect with the lifestyle consumer, while also launching a new channel, Speedo.Life, specifically designed for regular and casual swimmers.
Project completed at Pentland