The brief for Lacoste AW18 was to deliver a more urban and youthful campaign. The concept and art direction are based in the design of the product taken from the iconic 1985 Half Court tennis shoe. The scene is set on a colourful urban tennis court creating a graphic atmosphere.
Made in Pentland with Caroline Leroux
Stills by Mark Peckmezian
Director and editor Cristina Vila Nadal
Videographer Joe Wilson
MUA Siobhan Furlong
Hair Naoki Komiya
Set Design Mark Pritchard
Sound Designer Aberto de Miguel
Grade Studio Private

Cargo Collective, Inc.
Los Angeles, Calif.