Hourglass briefed Studio Blvd to create excitement around the launch of their new Vanish Airbrush Concealer.
The global campaign for Hourglass's vanish airbrush concealer launch was designed to showcase the product's beauty and innovation story. The campaign focused on the contrast between virtual and reality, challenging viewers to question what is real and what is not. By creating a cutting-edge space that explored this juxtaposition, the campaign offered a fresh perspective on the brand and its new product.
The global campaign for Hourglass's vanish airbrush concealer launch was designed to showcase the product's beauty and innovation story. The campaign focused on the contrast between virtual and reality, challenging viewers to question what is real and what is not. By creating a cutting-edge space that explored this juxtaposition, the campaign offered a fresh perspective on the brand and its new product.
Made in Studio Blvd with Callum Walker
Shot by Ben Hassett
CGI Playful
Edit & VFX Adam Aftanas
Grade Unit
Produced by JN Production
Shot by Ben Hassett
CGI Playful
Edit & VFX Adam Aftanas
Grade Unit
Produced by JN Production
